Adapting to Coronavirus Demands on Digital Assets and Why Now Is The Perfect Time for Business Evolution
According to an article posted by USA Today, the Coronavirus pandemic has caused the second largest single-day decline in modern history, only rivaled by the Wall Street Crash of 1929. The continued shutdown has caused a wave of economic uncertainty that has left companies with two options, adapt or die.
This crisis has certainly changed the game and is forcing brands to stay relevant by connecting to customers in new ways, offering different digital based services, and reconsidering how those new services are ultimately delivered.
With so much up in the air, it is understandable that companies would find themselves under great pressure to reduce spending wherever appropriate; however, with these new digital offerings, comes the need to find new tools and workflows to manage the abundant amount of digital content fueling these new products.
To set your brand up to thrive in a new, post-pandemic landscape, it is important to understand why now might actually be the perfect time for business evolution by incorporating Digital Asset Management (DAM) into your workflow today.
Your Staff is Now Remote
Your brand has made an important step in allowing staff to stay safe and work from home, but has that transition been an easy one? Office equipment needs and provisions may look a lot different than when your valuable workforce was working from their office desks.
Now, more than ever, a cloud-based DAM technology is the most important tool you can provide your staff to encourage organization, collaboration, and efficient time management.
With proper systems in place, your team will have access to every resource they need, exactly when they need it. No more waiting for email responses, back and forth questions providing clarity regarding where a visual is going to be used and what format it needs to be downloaded, and no more micromanaging to know when a task has been complete. No matter the device your team is working from, they’ll simply need to log in and to have all owned visual assets right at their fingertips.
We Are Getting Used to the “New Normal”, Together.
You know that feeling you get after Spring cleaning? You have cleared the clutter from your closets, possibly rearranged furniture or pulled all the weeds from your flower beds. Now you can take a deep breath, admire your progress, and move forward in a positive, empowered direction.
Same goes for adapting and getting settled into these new working arrangements forced upon us by COVID-19. Your staff is getting used to being a remote workforce and a new way of doing business. With so much being shaken up, now is the perfect time to introduce a new workflow that will seamlessly fit into your company culture and will be that breath of fresh air everyone has longed for.
Additionally, an unexpected side effect of adding a DAM into the “new normal” is that your team may find ways to remotely come together over this new addition, in turn, protecting and continuing the valuable company culture you worked so hard to create when everyone was under one roof.
Visual Marketing Campaigns Are More Important Than Ever.
As we have already mentioned, companies have had to quickly reconsider how they are connecting with their audiences. As consumers are asked to remain at home, they way they are shopping is changing the marketing landscape.
As the industry fights to keep up with the amount of visual content that is demanded, it is important to remember how this content is being utilized and stored. If brands do not have a proper DAM in place, content being produced by in-house and contracted creatives is likely to get lost or misplaced.
Space to Focus Inward.
A dip in business is certainly something you and your investors would never want to see; however, this unprecedented time of slowdown may be just want is needed in order to stop and reflect on current operations.
Now is the time to analyze what processes are working for your company and more importantly pivot away from the areas that are not. Countless brands are taking advantage of the changing world we live in to adjust and adapt their messages to create long-term stability and growth.
Ensuring Customer Relationships Outlast COVID-19.
No matter the industry, the most important key to survival is making sure your customer and client relationships outlast COVID. Remember, it is an uncertain time for your client as well, who is feeling the pressure to justify every dollar spent. They are looking for security in their investment and by adjusting to a more efficient way to work, you will be there to prove your value.
By incorporating DAM now, you can save your clients time and resources by having a clear understanding of what assets you own, which can be repurposed, and which are performing well in the market. There are many Benefits of DAM that can be noted here, but while every fee is being scrutinized, ensure client retention by quickly delivering quality work in half the time.
If you have decided it is finally time for the change that will outlive Coronavirus and would like more information about where to start, the Stacks team is always here to help. Reach out for your custom DAM solution today.