AI Studio
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Stacks AI Studio / Hotels
AI for Hotels
"I feel behind on AI, and there is no chance I can catch up." If that is the sentence in your head, you are exactly who I work with. I am not selling software or theory-based advice. I run my own ten person managed services business on Claude, I know the value it adds every week, and now I help owners do the same inside hotels like yours: your team trained, jobs automated, hours saved. Saying yes to starting puts you ahead of many of your competitors.
Experience, Not Theory
That is our first four automations at Stacks, across a ten person team. We took on more clients, and gross margin went from 26% to 56% in twelve months. AI was not the only driver. It was the biggest one. It also set a new standard for what my team sends out: the same bar for research, formatting, and finish on everything that leaves the building, no shortcuts.
Casey Templeton, Founder of Stacks. Nashville.
"In one week I went from a two-hour session with Casey to a brand new marketing site and firing the marketing firm I'd used for two years. If Casey wants to work with you, don't be a dummy. Just do it."
The Week
Your Week. I Know It.
Five jobs that eat the week. This is the work an automation goes after first.
Arrival notes live in four different places. Somebody reads back through email and messages before every shift.
The housekeeping board gets rebuilt every morning. Departures, stayovers, and early arrivals get sorted by hand.
The same guest questions arrive on every channel. Each one gets answered again, slightly differently.
Night audit turns up a discrepancy. Somebody reconstructs what happened from three screens the next morning.
A group enquiry comes in and the clock starts. The response gets rebuilt from the last one that looked close.
Housekeeping was the hardest role to fill at 38 percent, and front desk followed at 26 percent.
Source: American Hotel and Lodging Association with Hireology, February 2025.
The First Step
Two Sessions. Two Hours Each.
For most hotels, this is the first step. Homework first, then two sessions, two hours each. In person if you are near Nashville, or over Zoom. $1,950.
For the math: one person at $25 an hour who gets two hours a week back is worth about $2,600 a year. If the first automation does that for one employee, it pays for itself with room to spare. And if after our first session you do not see a job worth automating, you pay nothing.
An automation is a repeated piece of work you teach Claude once. Your team runs it every day, you own it and tune it, and it carries the work to 80 percent so your people finish the 20 that needs their judgment.
"Casey taught me how to actually put AI to work. I generate quotes faster, my workflow is smoother, and I'm making more money because of it. One of the best investments I've made in my business."
01
Homework
Before we ever meet, you pull real examples of the work that eats your week: actual documents, actual messages, nothing cleaned up for me.
02
Session One
Two hours. We map how your hotel actually runs, get Claude set up for your team, and train you on how to operate it.
03
Session Two
Two hours. We start building your first automations and put together the training your team needs to run Claude every day.
04
What You Leave With
Claude running for your team, your people trained on it, and one job automated and in use.
Five Automations We Could Build In Your Hotel.
One page, no obligation. Proof of what we could build together, before we ever talk.
One email with the PDF. No newsletter, no drip campaign.
lodging manager openings projected a year.
Source: U.S. Bureau of Labor Statistics, August 2026.
Nothing I build sets or recommends a rate, decides an accessibility request, or handles a safety or security incident, because those need a person and a record from the first minute.
The Stack
Claude Sits In The Middle.
It works with the tools you already run. It reads from your property management system, your channel manager, and your messaging, and writes back where it can.
Start with one connection, not all of them. The first automation usually needs one export from your property management system, and that is the whole first step. Once it earns its keep, the next system comes in, then the one after that. Every automation gets sharper as it goes, because Claude can finally see across the property instead of one screen at a time.
The Numbers
The Numbers Hoteliers Are Seeing.
That feeling of being behind is not in your head. Almost every owner has started with AI, and fewer than a third have it running across most of the operation.
Hotel owners surveyed who have begun using AI, 2025
Source: Wyndham Owner Trends Report, January 2026.
Say AI is embedded across most of operations
Source: Wyndham Owner Trends Report, January 2026.
Questions
Questions, Answered.
Are hotels actually using AI yet, or is it still early?
Almost all have started, and almost none have finished. In a survey of 325 hotel owners and developers, 98 percent said they had begun using AI and 32 percent said it was embedded across most of their operations. Starting is no longer what separates you from the hotel down the road. Finishing one job is.
Will AI replace my front desk or housekeeping staff?
No, and that is the whole design. An automation carries a job to 80 percent quickly and your manager takes the final 20 percent over the finish line. With housekeeping the hardest role in this industry to fill, the point is to stop spending the people you already have on work a computer can do.
Will it work with the software we already run?
Usually, whether that is OPERA, Mews, Cloudbeds, or Little Hotelier. Some systems give me an API, some give me an export, and a few give me nothing but a screen to copy from. I tell you which one you have before I scope anything.
Does any of this set our rates?
No, and I will not build it. Rate and revenue decisions move your whole profit and loss, and they belong to you and whoever runs revenue for you. An automation can assemble the figures you look at before you decide. It never names the number.
What about accessibility requests?
A person handles those, start to finish. An accessibility request is a legal obligation and a guest who needs an answer they can rely on. Nothing I build decides one, drafts the reply, or routes it anywhere. It stays with your team, exactly the way it works today.
What happens if there is an incident?
Nothing I build touches it. An injury, a security matter, or anything that could end in a claim needs a person and a written record from the first minute. Automations stay out of that path entirely, and your existing incident process does not change.
We already have a chatbot on our website. Is this the same thing?
No. It talks to guests, and this works behind the desk. The jobs here are the ones your team does before and after the guest conversation: the arrival notes, the housekeeping board, the night audit summary, the group reply. Your chatbot can stay exactly where it is.
What happens to guest data?
Your property management system stays the system of record. Where a job can be done without guest names, I do it that way, and card data stays out of scope entirely. Where names are needed, the data path is written down and you approve it before an automation runs on anything real.
What if we get to the end and nothing is worth automating?
Then you pay nothing. If after our first session you do not see a job worth automating, the engagement ends there and there is no charge. The first session either surfaces a job worth the money or it does not, and that risk is mine, not yours.
Why $1,950?
Because the format is small on purpose. Homework, two working sessions of two hours each, and the setup work around them. For the math: one person at $25 an hour who gets two hours a week back is worth about $2,600 a year. If the first automation does that for one employee, it has paid for itself with room to spare. Every number in that sentence is yours to check.
Who You Will Be Working With
Casey Templeton.
Founder of Stacks, a ten person business in Nashville that runs on Claude. Both sessions are with him directly, and every message from this page lands in his inbox, not a queue.
Start Here
Start With A Conversation Between Two Small Business Owners.
Tell me about your hotel. I take on two or three of these engagements a month. Every message comes to me and I answer it myself. The first conversation costs nothing.
Book A 15 Minute Call"A fear of not understanding AI had kept me from diving in. Casey's coaching changed that. It opened my eyes to a sea of possibilities and left me more confident to explore. Come open-minded, and see where your imagination takes you."
I reply to every message. No newsletter, no drip campaign.