C A S E S T U D Y
Learn how Stacks enabled The Baltimore Ravens to focus on creating great content for their fans, by accelerating their content insights and tackling their growing archive
BY THE NUMBERS:
Total Assets Curated
Average Weekly Assets
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Convenience: Increase the availability of stunning visual assets to ensure they were uploaded quicker, in the right place, and with the right information.
Organization: Create an intuitive and natural organizational structure to help those looking for assets speed up their searches
Standardization: Analyze the team’s archive and internal language to create metadata standards that could unify years of inconsistency.
Application: Enrich all assets — archived and incoming — with newly-developed metadata and file naming standards so that all relevant assets are easily searchable. Create a formalized Best Practice Guide to be handed to new users of the DAM.
developing a customized list of keywords that used internal language and allowed for specific searches
caption standards for each photograph to identify players, coaches, dates, scores, and locations
a file naming convention to allow for more intuitive organization without the need for a new folder structure.
"With an increase to the number of visual assets being produced, we fell behind on keywording game photos for the 2019 season. In less than a month, Stacks was able to get us caught up on the full season, greatly improving the speed in which assets can be located. Player, coach and sponsor photos are now easy to search and find for any user in the organization."Erin DisneyBaltimore Ravens, Digital Media Manager
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