5 Benefits of Digital Asset Management
Our top reasons digital asset management solutions can scale your day to day workflow.
Incorporating a new software or tool into your organization is no simple feat. It takes valuable time to implement and long-term investment that could create risk. Despite this, the benefits and features that tools bring can transform workflows and greatly increase productivity. This is especially true for digital asset management platforms (DAMs). While moving your library onto a new software isn’t right for every organization, take the time to consider this change. To help, we have outlined the top five benefits of incorporating a digital asset management platform into your organization below. We have seen DAMs allow organizations to take back control of their assets and successfully scale their marketing efforts.
Having all of your assets in one place takes the guessing out of who has a certain video or if your graphic designer ever finished that campaign piece. When your DAM platform has been thoughtfully designed, the system will outlive staff tenure and standardize methods of organization for each and every individual in your company.
If you are using a cloud-based system, centralization goes far beyond your day to day workings. With all of your assets in one place and safely stored in the cloud, strains on your IT department are relieved. When complex server systems inevitably become clogged or run out of storage, DAM platforms eliminate the need to manage different technologies in different locations. Now, your arsenal of assets is in one central location with one standard structure.
02. Power of Search
Effective search is what makes libraries come alive. Without the use of metadata, data detailing information related to a digital asset, your DAM is simply a storage bin. Metadata enables your team to search for any digital asset using filenames and limitless keywords and phrases. Metadata, and the fields it includes, are just as customizable and unique as your brand itself. Combined this with a straightforward folder structure, and locating the right asset quickly becomes a breeze.
Want to know more about organizing your assets to enable effective search?
Read more here.
03. Savings and ROI
Nobody wants to feel like time and money are being mismanaged, but if your team is taking a day and a half to locate a certain file, you are doing just that.
By using DAM software, metrics and reporting will provide detailed summaries on every asset in your library. This access to analytics will pinpoint any gaps or holes in your content so you know where to invest next. Many DAMs will also include reports such as download frequency and location, as well as asset usage. Backed by these tools, your team is able to make budget-friendly and strategic decisions that will take your brand to all new heights.
04. Reduce Workflow Redundancies
Recreating assets can add up to be quite costly. Setting up photoshoots or paying designers to create media that already exists is something everyone wants to avoid. Workflow redundancies, however, are more than just re-producing lost content. DAM platforms give a clear picture of the types of visual assets you own and which visual assets work best for particular campaigns.
Don’t waste money trying to reinvent the wheel. With content backups being continually stored in your DAM, your team will be able to view the complete design history of a particular asset from concept to realization. When working with new or recurring clients your entire team will understand the exact brand guidelines and aesthetics to follow in half the time. If changes do need to be made, a previous version can easily be restored and modifications made seamlessly.
Having a DAM platform in place also helps reduce workflow redundancies by avoiding the need to create new content altogether. DAM systems can extend the life of your visual assets by enabling the reuse of images, videos, and other design files or repurposing relevant assets to perfectly fit the need of any project.
05. Streamline Production and Distribution
Efficiency is at the heart of every company, and teams can struggle if any process is even slightly off. DAMs can improve efficiency by streamlining production and distribution processes to ensure stakeholders and existing staff have what they need, exactly when they need it.
By having all of your visual assets in one organized, centralized location, team members can feel confident that they are using the most accurate, highest quality resources available. Cloud-based DAMs give your team the ability to instantly access, interact with, and download assets anywhere. This eliminates the need for interdepartmental requests and the time waiting for those requests to be fulfilled.
DAMs also give you the power of permission access. This means you can control who has access to certain files and folders. Has your company gone through a recent rebranding? Make sure your former colors, logos, and company language are easily accessible while ensuring brand consistency and integrity remain intact by limiting access to these files.
At Stacks, we work alongside brands and DAMs to help improve process and efficiency. If you are in the market for a DAM and interested in finding out more about what options are available, get in touch today. We’re always happy to chat through short terms wins, long-term solutions, and everything in between.