Understanding what DAM platforms are, what they provide, and the value they drive can be overwhelming.
As visual asset management consultants, we speak with many people just getting started implementing DAM. In our conversations, we see beginner’s in DAM follow a common pattern. First, they gain a baseline of information about DAM. Then, they jump straight to searching for or buying technology to solve their problems. Often, the brands we talk to quickly find themselves overwhelmed by the sheer number of vendors, feature sets, and prices in front of them.
Once they find a platform, they quickly find that it hasn’t solved the problems they thought it would, instead providing an expensive and nice-looking band-aid. To avoid this, Stacks aims to redefine DAM and outline the basics of the platform market. Our focus stays on scalability and solving workflow problems, not gaining access to a cutting-edge feature set.
To talk to Stacks about finding a DAM platform that meets your needs without biting off more than you can chew, contact us today.
It’s all starting to come together now, but the adventure is just beginning. Choosing the right DAM platform and making sure it suits your company’s needs is vital to ensuring you maximize your DAM efforts.
Defining DAM Platforms
DAM Platforms are third-party software programs that include features and workflows that allow for the management of a high volume of assets.
Benefits of DAM Platforms
Streamlined Distribution
DAMs eliminate the need for interdepartmental requests and waiting. They also give you control over who has access to certain files and folders.
Power of Search
Combining the use of metadata with a straightforward folder structure makes locating the right asset quickly a breeze.
Reducing Redundancies
DAM platforms give a clear picture of the types of assets you own and which assets work best for particular campaigns. Backups make reusing assets simple.
Cost Savings
Backed by data and analytics tools, your team is able to make budget-friendly and strategic decisions that will take your brand to all new heights.
Common Features
Not all DAMs are created equal but a majority have a solid set of standard core features. When choosing a DAM, it’s important to understand your requirements and align them with the system that best suits your needs. DAMs range from simple to complex with a large middle ground in between.
Some of the more complex DAMs will require hiring and managing developers to maximize their use, while some simpler DAMs can sit on top of an already popular storage solution like Google Drive.
- Metadata Tagging
- Keyword Search
- Artificial Intelligence and Machine Learning
- Permissions Management
- Advanced Data Analytics and Reporting
- Approval Suites
- Secure File Sharing
- File Previews and Editing
- Password-Protected Folders
