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It can be challenging for organizations of all sizes to manage digital assets. With the increasing amount of digital content being created every day, it can be challenging to keep track of all the content your organization makes and ensure it's properly secured, organized, and easily accessible to the people that need it.

This is especially true when trying to manage different kinds of digital assets such as images, videos, marketing creative, and other content for platforms that leverage virtual or artificial reality. Each asset type is used across different channels, with its own unique set of features and limitations. That's why many organizations use both Digital Asset Management (DAM) and Media Asset Management (MAM) systems to manage all the digital assets they create.

Rather than planning, implementing, populating, and onboarding users to two systems, why not use just one instead? In this blog, we'll discuss the differences between DAM and MAM and the benefits of integrating both systems into your digital asset management strategy.

The Difference between DAM and MAM

Digital Asset Management (DAM) and Media Asset Management (MAM) are two critical solutions that organizations need to keep their digital assets organized and easily accessible. But what are the differences between these two systems, and how do you determine if either one or both is right for your organization? Let's take a closer look.

Defining DAM

DAM, or Digital Asset Management, is the solution you need when you're looking to effectively store, organize, and access all your digital files - images, videos, audio, documents, and more. The goal of DAM is to ensure your organization can easily capitalize on the value of your digital assets to grow the brand.

Common Features of DAM

Defining MAM

On the other hand, MAM, or Media Asset Management, is the solution you need when your primary digital assets are media files, like video and audio content. MAM solutions are designed specifically for organizations in the media and entertainment industry, such as broadcast companies and production studios.

Common Features of MAM

  • Transcoding
  • Editing
  • Distribution workflows
  • Management of media content creation, distribution, and archiving
  • Ideal for organizations in the media and entertainment industry

Combining the Power of DAM and MAM

Integrating your DAM and MAM systems can provide a comprehensive solution for managing all the assets your organization produces. While DAM systems are excellent for managing all types of digital assets, MAM systems are specifically designed to manage media files such as video and audio.

Combining the two systems allows you to manage all your organization's assets in one centralized location, making it easy to find and distribute them as needed. For example, you could use your DAM system to manage your organization's files and keep them organized, while your MAM system could be used to manage your media files and automate your production workflows.

By integrating these systems, you'll be able to streamline your asset management process, making it easier for your team to work together and produce content more efficiently.


While both DAM and MAM solutions are designed to manage digital assets, they each have a different focus and set of features. When choosing between the two or integrating them together, it's important to consider the specific needs of your organization and the types of assets you'll be managing.

Whether you need an integrated solution to manage all your digital assets or one specifically designed for media files, Stacks can help you select, implement, and manage the right solution for your organization. Contact us today!

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