Pella

Challenges

Pella Corporation has been making windows and doors since 1925, more than 100 years of building products. From its headquarters in Pella, Iowa, the company manages a large and growing library of brand and marketing assets, relied on by a marketing team that needs to find the right asset without a hunt.

By late 2025, that library sat on a legacy digital asset management platform Pella had decided to leave. The complication was timing: the contract on the old platform was expiring, and it would go away before a replacement was fully in place. Pella needed to move tens of thousands of brand-critical assets to a new home without losing access in between, and to clean out outdated records along the way rather than carry everything over.

There was a deeper goal underneath the deadline. On the legacy platform, finding the right asset took more requests and back-and-forth than it should. Pella wanted the move to fix that, not just change platforms, and wanted its own team confident enough to run the new system once Stacks stepped back.

Objectives

Migrate Without a Gap

With the legacy platform's contract expiring, Pella needed to complete the move before access disappeared. The migration had to finish on a firm timeline and keep the library available to the marketing team throughout, with no window where assets were out of reach.

Findability Through Structure

Pella did not want to recreate its old problems on a new platform. The goal was a taxonomy and metadata model built around how the team really searches, so people could find assets through self-service filters instead of asking someone to track them down.

A Self-Sufficient Team

Pella wanted to own the platform, not depend on an outside team forever. The engagement needed to leave Pella's content lead and the wider group trained and confident enough to administer the system, onboard users, and keep the library healthy on their own.

Solution

Enrichment First, Not Lift and Shift

Stacks ran the migration end to end and started with structure rather than files. Working through dedicated taxonomy and governance workshops, the Stacks and Pella teams rebuilt the taxonomy and metadata model before any assets entered Bynder, designing Bynder smart filters so the library would be searchable the moment it went live. Bad and outdated records were cleared out along the way, so only assets worth keeping made the move.

The migration itself ran in stages. Roughly 9,000 priority assets were uploaded first so the team had what it needed right away, followed by about 20,000 more brought in by media import, nearly 30,000 in all. Because the taxonomy was already in place, those assets landed enriched and findable rather than in a pile to be sorted later. The full move to Bynder was completed in roughly five weeks with no system downtime, well inside the legacy platform's expiring contract.

Alongside the migration, Stacks ran weekly onboarding workshops and delivered role-based training, plus a quick-reference guide for the outside agencies that use Pella's library.

Stacks made the migration from our legacy DAM to Bynder feel seamless from day one. Their team was responsive and collaborative, leading workshops that aligned our team and helped us build a taxonomy that simplifies asset search.

Celia Racine, Jr. Content Producer, Pella Corporation

Benefits

A Clear View From Day One

By launch, Pella had a fully migrated, enriched library on Bynder, a search-ready taxonomy with self-service filters, and a team confident enough to run the platform on its own. The move that started against an expiring contract finished ahead of schedule, and the engagement closed out in May 2026 with assets in place and the team in control.

Stacks handed over more than a working platform. The closeout package included the configured Bynder portal, an updated taxonomy and governance workbook, a role-based quick-start guide, a best-practices guide drawn from the governance workshop, and a one-pager for the agencies that use Pella's library. Over the course of the engagement, Pella's content lead went from new to the platform to a self-sufficient administrator, with the structure and documentation to keep the library healthy as it grows.

They provided the structure and guidance that kept onboarding on track. By launch, we had fully migrated assets, a strong taxonomy, and the confidence to manage the platform effectively.

Celia Racine, Jr. Content Producer, Pella Corporation