SharkNinja is one of the world’s largest brands, offering a wide range of products from vacuum cleaners and blenders to ice cream makers. For many adults, receiving a SharkNinja product on Christmas morning elicits as much joy as a LEGO set does for a small child. With a growing range of items being produced and promoted daily, effectively managing the company’s digital assets is vitally important.
Stacks has been fortunate to support SharkNinja’s digital asset management (DAM) efforts over the past several years, working closely with their team to maintain and govern the day-to-day operations of their DAM program, which is expertly led by their highly skilled DAM Manager, Kristi Morrison-Clear.
Kristi joined the SharkNinja team in early 2024, bringing extensive DAM experience and a wealth of strategic knowledge on how to grow the program and ensure it produces maximum value for end-users every day. Recently, Kristi spoke with Ben Owen, Growth Manager at Stacks, to share her approach to growing a DAM program in a world with limited time and resources.
If you’d like to watch the conversation, please contact Stacks to gain access to the recording.
Contact Stacks for the Full Recording!
Click below to get in touch and get access to the full recording from our webinar with SharkNinja
- 01 - Key Takeaways from Stacks' Webinar With SharkNinja
- 02 - Determining the Starting Point: The 5 Stages of DAM Maturity
- 03 - 4 Key Steps to Building a Realistic Roadmap for DAM Growth
- 04 - The Ideal World: 5 Resources You Need to Grow Your DAM Program
- 05 - Getting Real: 3 Ways to Mature Your DAM Program with a Small Team
